Introduction
In Pakistan, sunscreen isn’t just a skincare step — it’s survival.
The harsh sunlight, humidity, and pollution all combine to make daily protection a must. Yet, for years, Pakistanis have had to choose between two frustrating options: imported sunscreens that don’t suit our skin or local ones that compromise on quality.
That’s why Shade by Elixir was born — to change that narrative forever.
At Elixir, we didn’t want to make “just another sunscreen.” We wanted to create protection that feels right for Pakistani skin — light, breathable, non-irritating, and most importantly, effective.
🌤 The Problem with Most Sunscreens in Pakistan
Ask anyone who has tried multiple sunscreens and you’ll hear the same complaints:
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“They make my face oily and heavy.”
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“They leave a white cast.”
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“They irritate my sensitive skin.”
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“They’re too expensive or always out of stock.”
This happens because most imported sunscreens are formulated for non-tropical climates, not for Pakistan’s sun intensity or humidity. And local ones often skip on clinical testing or use low-quality filters.
That’s the gap Elixir set out to fill — with science, integrity, and empathy.
Introducing Shade by Elixir — Pakistan’s Own Sunscreen
Shade by Elixir SPF 50+ isn’t a product born from marketing. It’s the result of months of R&D, lab testing, and real-world trials to ensure every skin type can use it comfortably.
Here’s what makes it special:
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Broad-Spectrum Protection: Shields against both UVA (aging) and UVB (burning) rays.
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Non-Greasy Texture: Perfect for Pakistan’s hot, humid weather.
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Zero White Cast: Invisible finish on all complexions.
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Fragrance-Free & Non-Comedogenic: Safe for sensitive and acne-prone skin.
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Hydrating Actives: Enriched with Niacinamide, Aloe Vera, and Green Tea Extract for extra nourishment.
It’s not just SPF — it’s skincare and sun protection working together.
💡 The Science Behind Shade by Elixir
Every ingredient in Shade by Elixir serves a purpose — chosen through research, not assumptions.
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Niacinamide (Vitamin B3): Calms inflammation, strengthens skin, and improves barrier resilience.
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Green Tea Extract: Packed with antioxidants to protect from pollution-induced damage.
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Aloe Vera: Soothes and hydrates, keeping your skin balanced.
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Titanium Dioxide & Ethylhexyl Methoxycinnamate: Globally recognized, dermatologist-approved UV filters for full-spectrum protection.
Scientific studies back these ingredients:
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Niacinamide’s multi-benefit impact on skin barrier and tone (Karger, 2015)
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Sunscreen’s long-term skin protection benefits (JAMA Dermatology, 2016)
🇵🇰 Made for Pakistan, Proven by Pakistanis
Elixir’s Shade isn’t a foreign concept — it’s a homegrown solution.
Developed, tested, and perfected in Pakistan, by people who understand what Pakistani skin truly needs.
Our climate demands formulations that can:
✅ Survive 45°C temperatures
✅ Stay matte yet moisturizing
✅ Feel light under makeup
✅ Work on every skin tone
And that’s exactly what Shade delivers.
Thousands of customers, dermatologists, and influencers have tested Shade by Elixir — and they all agree:
“It feels like it was made just for us.”
💧 Complete Your Routine with The Niacinamide by Elixir
True protection goes beyond sunscreen — it’s about repairing your skin from within.
Pair Shade by Elixir with The Niacinamide by Elixir to strengthen your barrier, balance oil, and brighten dullness. Together, they form the perfect daily duo for Pakistani skin — one protects, the other repairs.
Because protection without repair is incomplete skincare.
🌟 Conclusion
Elixir’s mission is simple — to make skincare that works and belongs to Pakistan.
Shade by Elixir proves that we don’t need to look abroad for premium, reliable sun protection. We can create it here, with the same science, same standards — and even better understanding.
Because Elixir doesn’t just make sunscreen — it makes confidence in a bottle.