Vitamin C (3-O-Ethyl Ascorbic Acid) — The Gold Standard Brightening & Anti-Aging Active | ELIXIR

What is 3-O-Ethyl Ascorbic Acid?

3-O-Ethyl Ascorbic Acid is the most stable, non-irritating, and dermatologically preferred form of Vitamin C used in modern skincare.

Unlike traditional L-Ascorbic Acid (which oxidizes fast and irritates skin), 3-O-Ethyl Ascorbic Acid provides:

  • superior stability

  • deeper skin penetration

  • higher brightening power

  • minimal irritation

  • longer shelf life

  • excellent compatibility with all skin types

It is a powerful antioxidant + brightening + anti-aging active ideal for Pakistani skin, where pigmentation, sun exposure, and pollution are everyday concerns.

🔬 The Science Behind Vitamin C (3-O-Ethyl)

1️⃣ Potent Tyrosinase Inhibition — Fades Pigmentation & Dark Spots

Vitamin C decreases melanin production by blocking tyrosinase, reducing:

  • acne marks

  • sunspots

  • melasma

  • uneven skin tone

This makes it one of the safest and most effective brightening ingredients for melanin-rich Pakistani skin.

2️⃣ Stimulates Collagen Production — Anti-Aging Powerhouse

Vitamin C boosts collagen synthesis, helping:

  • reduce fine lines

  • increase skin firmness

  • smooth texture

  • improve elasticity

It strengthens the skin from within — especially important in dry winters.

3️⃣ Neutralizes Free Radicals — Strong Antioxidant Protection

Pakistani skin is exposed daily to:

  • UV radiation

  • pollution

  • dust

  • smoke

  • environmental stress

Vitamin C neutralizes all these, preventing:

  • premature aging

  • dullness

  • dark spots

  • uneven texture

4️⃣ Boosts Brightness & Radiance Instantly

Vitamin C improves cell turnover and enhances the skin’s ability to reflect light — resulting in:

  • glowing

  • fresh

  • even-toned

  • illuminated-looking skin

Especially effective when paired with:

  • Alpha Arbutin

  • Kojic Acid

  • Niacinamide

  • Hyaluronic Acid

(which your moisturizer already includes!)

5️⃣ Stable & Safe for Sensitive Skin

ELIXIR uses 3-O-Ethyl Ascorbic Acid because:

  • It does NOT oxidize easily

  • It does NOT irritate

  • It does NOT cause burning

  • It works for sensitive & acne-prone skin

  • It is dermatologist-approved

This is the same ingredient used in luxury international formulations.

🌞 Why Vitamin C Is Essential for Pakistani Skin

Pakistani skin concerns include:

  • pigmentation

  • acne marks

  • melasma

  • dullness

  • pollution exposure

  • sun damage

Vitamin C directly targets ALL of these.

This is why the world considers Vitamin C an essential daily morning active.

🌱 Benefits of Vitamin C (3-O-Ethyl Ascorbic Acid)

  • Brightens dull skin

  • Fades pigmentation & dark spots

  • Reduces acne marks (PIH)

  • Strengthens the skin barrier

  • Boosts collagen & firmness

  • Protects from UV & pollution damage

  • Evens skin tone

  • Improves texture & luminosity

  • Safe for sensitive skin

🧴 Vitamin C in ELIXIR Products

⭐ Ultra-Light Hydrating Moisturizer (Launching December 2025)

Our moisturizer includes 3-O-Ethyl Ascorbic Acid, boosted with:

  • Alpha Arbutin

  • Kojic Acid

  • Niacinamide

  • Hyaluronic Acid

  • Centella

This makes it a complete brightening + hydrating + repairing moisturizer, unlike anything currently available in Pakistan.

This formula is dermatologist tested, barrier-safe, and perfect for AM + PM use.

🎥 Influencer Review Embeds (For Trust & SEO)

These influencers highlight glow, brightness, and skin clarity achieved with ELIXIR formulas (Niacinamide + Arbutin + HA — the same families of brightening actives):