The Science Behind ELIXIR: Why Our Formulas Are Backed by Research, Not Hype

Real Skincare, Real Science

At ELIXIR, we believe skincare isn’t about hype—it’s about evidence. Each product we create is grounded in peer-reviewed research, dermatologist testing, and careful ingredient formulation that ensures safety, efficacy, and compatibility with Pakistani skin and climate.

Our founder spent months testing formulations that actually work—not because they sound luxurious, but because science proves they do.

1. The Power of Niacinamide — Proven Skin Transformation

Niacinamide (Vitamin B3) is one of the most extensively researched skincare ingredients worldwide. It visibly minimizes pores, controls oil, brightens uneven tone, strengthens the skin barrier, and supports collagen production.

✅ Science-backed evidence:

• A Review of the Range of Effects of Niacinamide in Human Skin (ResearchGate)

• MDPI: Niacinamide in Dermatology – Mechanisms of Action

• E-AJBC Study on Niacinamide for Acne-Prone Skin

💧 In The Niacinamide by ELIXIR, we pair this powerful active with Hyaluronic Acid and Alpha Arbutin to enhance hydration, reduce pigmentation, and give the skin a naturally bright, refined glow—without irritation.

2. Deep Hydration Through Hyaluronic Acid

Hyaluronic Acid is another cornerstone of ELIXIR formulations—clinically proven to bind up to 1000x its weight in water, plumping and hydrating the skin barrier.

✅ Supporting research:

• Wiley: Dermatologic Therapy – HA in Topical Formulations

• Nirma University Journal – Hyaluronic Acid in Cosmeceuticals

• Nature Scientific Reports – Niacinamide + Hyaluronic Acid Synergy

When combined with Niacinamide—as in The Niacinamide by ELIXIR—HA enhances absorption, soothes the skin, and locks in long-lasting hydration even under Pakistan’s dry winters and humid summers.

3. Shade by ELIXIR — Pakistan’s Most Advanced Sunscreen

Our signature sunscreen, Shade by ELIXIR, isn’t just SPF—it’s skincare armor. It’s a hybrid sunscreen, blending chemical and mineral filters for maximum broad-spectrum protection without irritation or white cast.

✅ Research supporting hybrid formulation & efficacy:

• Pharmaz Journal: Hybrid Sunscreen Effectiveness

• ScienceDirect: Hybrid Sunscreen Performance

• Wiley: SPF Prevents Photoaging & Pigmentation

• ResearchGate: Role of Sunscreen in Photoaging Prevention

This formula is non-comedogenic, fragrance-free, and designed for South Asian skin tones—ensuring invisible protection in Karachi’s humidity and Lahore’s dry heat alike.

4. Clean, Conscious, and Clinically Tested

All ELIXIR products are:
✔️ Dermatologist tested
✔️ Paraben-free & fragrance-free
✔️ Cruelty-free & halal certified
✔️ Made in Pakistan with globally sourced ingredients

We believe in formulations that heal, not harm—products that protect sensitive skin and are safe for everyone.

✅ Supporting studies:

• Wiley: Fragrance-Free Formulations Reduce Irritation

• ScienceDirect: Paraben-Free Safety Benefits

5. Why Pakistani Skin Needs Pakistani Science

Pakistan’s UV index, humidity, and pollution levels are among the harshest in Asia. Imported skincare often isn’t designed for this environment. ELIXIR formulations are—because we live it.

✅ Research backing this:

• MDPI: UV Exposure & Skin Color Variations

• OUP: South Asian Skin and UV Sensitivity

• ScienceDirect: Air Pollution & Skin Damage

Our products don’t just look good—they perform where it matters most: in real Pakistani weather, on real Pakistani skin.

6. Experience the Difference

💛 Try Shade by ELIXIR for lightweight, invisible sun protection.
💧 Try The Niacinamide by ELIXIR for hydration, brightening, and barrier repair that just works.

Final Word: Research Meets Real Results

ELIXIR represents the new face of Pakistani skincare—scientifically advanced, dermatologically safe, and rooted in local understanding.
We don’t just make skincare.
We make skincare that works, because it’s proven.