Introduction
In Pakistan, sunscreen is not a luxury — it’s a necessity.
Yet most of us still struggle to find one that truly fits our climate and our skin. Imported sunscreens can be too heavy or irritating, while local ones often lack clinical testing or reliable protection.
That’s why Shade by ELIXIR was developed — a dermatologist-tested, fragrance-free SPF 50+ formulated through science, not guesswork.
But what really makes it work? Let’s break down the science that powers Pakistan’s favorite sunscreen.
☀️ Understanding How Sunscreen Works
Sunscreen protects your skin in two main ways:
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Chemical Filters absorb UV rays and convert them into harmless energy (heat).
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Physical Filters reflect UV rays away from the skin’s surface.
Shade by Elixir combines both — a carefully balanced hybrid formulation that ensures maximum protection with minimum irritation.
According to research published in Pharmazie Journal (2008), combining these filters results in broader, more stable protection against both UVA (aging) and UVB (burning) rays — exactly what Pakistani skin needs.
🔬 The Ingredients That Power Shade by Elixir
Each ingredient in Shade by Elixir is chosen based on peer-reviewed evidence, clinical data, and performance in real-world conditions.
Here’s what’s inside — and why it matters:
1. Zinc Oxide & Titanium Dioxide (Physical Filters)
These minerals form a reflective barrier that blocks harmful UV radiation.
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Gentle, non-irritating, and perfect for sensitive skin.
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Supported by RSC Advances (2017) for their photostability and safety in daily wear sunscreens.
2. Avobenzone, Octocrylene & Homosalate (Chemical Filters)
They absorb UV rays efficiently, ensuring full-spectrum protection.
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A 2017 RSC Advances study found that Octocrylene stabilizes Avobenzone, preventing it from breaking down under sunlight — one of the key challenges most sunscreens face.
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This means Shade’s protection lasts longer throughout the day.
3. Niacinamide (Vitamin B3)
The multitasker.
Niacinamide strengthens the skin barrier, reduces inflammation, and evens tone — all while enhancing how sunscreen performs.
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Backed by Karger (2015), which confirmed its wide range of benefits for hydration, barrier repair, and pigmentation control.
4. Aloe Vera & Green Tea Extract
Rich in antioxidants and soothing compounds that calm redness and irritation.
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MDPI (2021) studies highlight Green Tea’s ability to neutralize free radicals caused by UV exposure and pollution.
5. Hyaluronic Acid & Glycerin
These humectants lock in moisture, ensuring your SPF never feels drying or heavy.
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Wiley (2022) confirmed that multi-molecular Hyaluronic Acid provides deep hydration and improved skin elasticity, especially in hot, dry climates like Pakistan’s.
🧪 The Research That Validates Shade by Elixir
Elixir’s sunscreen isn’t built on trends — it’s built on science.
We rely on globally recognized research that confirms the value of every single ingredient used in Shade by Elixir:
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JAMA Dermatology (2016) — Daily sunscreen use significantly slows visible skin aging.
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Pharmazie Journal (2008) — Hybrid formulations enhance long-term photoprotection.
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RSC Advances (2017) — Avobenzone-Octocrylene pairing improves stability and UV resistance.
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Springer (2023) — Modern formulations can be effective and eco-conscious.
Together, they prove what Elixir stands for: results backed by science, not slogans.
🇵🇰 Why Pakistani Skin Needs Shade by Elixir
Pakistan’s sunlight intensity and humidity levels make standard sunscreens unreliable. Many formulas melt off, oxidize quickly, or clog pores.
That’s why Shade was designed with:
✅ Non-comedogenic filters that don’t cause acne.
✅ No added fragrance to prevent irritation.
✅ Fast-absorbing texture perfect for humid cities like Karachi and Lahore.
✅ Invisible finish for all skin tones.
This is why Shade by Elixir isn’t just another SPF — it’s Pakistan’s sunscreen.
💡 Complete Your Routine
For complete daily protection and glow, pair Shade with The Niacinamide by Elixir — your go-to serum for barrier repair, hydration, and oil control.
Together, they make the Elixir Duo — protection + restoration for healthy, balanced skin.
✨ Conclusion
Science and tradition don’t have to be separate.
At Elixir, we bring both together — crafting skincare that’s smart, safe, and truly effective for our people.
Because real Pakistani skincare doesn’t imitate the world — it leads it.